Contact: raverdesoto@gmail.com
LinkedIn: linkedin.com/in/ricardoandresv
HIGHLIGHTS OF QUALIFICATIONS
Brand Marketing leader with 7+ years of experience driving consumer engagement, product launches, and integrated campaigns for leading sports and entertainment brands.
Expertise translating consumer insights and trends into brand strategy, creative development, and go-to-market execution.
Trusted cross-functional leader with experience managing strategic partnerships, merchandising, licensing, and high-visibility marketing initiatives across two of the country's most influential sports and media markets: New York City and Miami.
PROFESSIONAL EXPERIENCE
Inter Miami CF | Manager, Marketing
Miami, FL, May 2025 - May 2026
Led integrated marketing operations supporting the club's primary commercial initiatives, driving fan growth, customer engagement, and strategic marketing programs that contributed to more than $50M in annual revenue.
Directed cross-functional project delivery for the club's highest-profile marketing initiatives, aligning Creative, Digital, Sales, Partnerships, and Operations teams to deliver marquee campaigns and live experiences for one of the world's fastest-growing sports brands, generating 200M+ impressions across owned and earned channels.
Oversaw brand strategy and creative execution for the opening of a landmark new sports and entertainment venue in Miami, partnering with Miami-based architecture firm Arquitectonica, global arena and stadia design firm Manica, while aligning crossfunctional teams to deliver a cohesive brand experience across customer-facing environments and partner activations, on time and at scale.
Co-led the strategy, creative development, and execution of integrated marketing campaigns across social, email, and digital channels. Drove end-to-end campaign delivery by aligning cross-functional stakeholders from concept through launch, ensuring high-impact initiatives were executed on time, on brand, and at scale.
Owned the full employee lifecycle for Marketing Coordinators and Interns, including recruiting, hiring, onboarding, mentorship, coaching, and performance development, while leading cross-functional projects and team priorities across the organization.
New York City FC | Manager, Retail & Culture Marketing
New York, NY, September 2022 - May 2025
Owned the club's Retail and Culture Marketing strategy, leading merchandise buying, forecasting, product launches, and omnichannel retail operations across in-venue and e-commerce channels, driving $1.5M+ in annual merchandise revenue.
Leveraged consumer insights, purchasing trends, and New York market intelligence to develop data-driven merchandising and culture marketing strategies that strengthened fan engagement and contributed to a 20% increase in the club's unique engaged audience in 2024.
Served as the club's Retail and Culture Marketing representative at Major League Soccer's annual Consumer Products Summit, translating emerging product trends, consumer insights, and league strategy into merchandising plans, creative briefs, and multi-season product roadmaps.
Oversaw the creative briefing and integrated go-to-market strategy for annual jersey launches, leading cross-functional planning, demand forecasting, and launch execution to deliver one of the club's most important annual brand and commercial moments.
Directed end-to-end project delivery for the first-ever co-branded merchandise launch between New York City FC and Manchester City during the 2024 U.S. Summer Tour, aligning global licensing, retail operations, creative, vendor, and executive stakeholders across multiple organizations to deliver a landmark collaboration that sold out on matchday.
Leveraged deep knowledge of New York City's cultural landscape, fan behavior, and creator ecosystem to shape creative briefs and integrated marketing strategies that informed creator partnerships, collaborations, in-stadium experiences, and fan-first storytelling, helping strengthen the club's cultural relevance and expand its reach among the New York City audiences.
Recruited, onboarded, and mentored Marketing Interns, providing day-to-day coaching, delegating project responsibilities, and fostering their professional growth while supporting retail and culture marketing initiatives.
Viant Technology | Associate, Programmatic
New York, NY, June 2022 - September 2022
Supported senior Account Strategy and Sales teams in developing programmatic media recommendations, campaign proposals, and client presentations for national advertising partners.
Managed campaign execution and performance across programmatic channels, monitoring delivery, pacing, budgets, and KPI attainment while optimizing campaign outcomes.
Built a strong foundation in programmatic advertising, audience targeting, media buying, and campaign analytics, broadening my expertise across the digital marketing ecosystem.
Paramount+ | Coordinator, Marketing and Partnerships (CBS Sports)
New York, NY, July 2021 - May 2022
Coordinated integrated direct-to-consumer (DTC) marketing campaigns supporting CBS Sports properties across Paramount+, AVOD, SVOD, and linear platforms, helping drive cross-platform audience engagement and brand awareness.
Managed project workflows, content calendars, and campaign deliverables across multiple stakeholders, ensuring timely execution of marketing initiatives and editorial priorities.
Owned the weekly deployment of the "CBS Sports This Week" email newsletter to more than 200K subscribers, coordinating content, approvals, and launch schedules.
Prepared executive presentations, meeting materials, and post-campaign recaps while supporting cross-functional collaboration with internal teams and external partners.
TelevisaUnivision | Bilingual (Spanish) Copywriter, Freelance
New York, NY, March 2021 - July 2021
Led concept ideation for the Network Audio division, consisting of terrestrial radio, digital and podcast platforms
Wrote Spanish-language custom branded audio content for ad campaigns in client’s distinct brand tone and voice while delivering key messages based on the marketing plan and brief
TelevisaUnivision | Coordinator, Advertising Sales
New York, NY, April 2019 - May 2020
Managed a portfolio of 20+ advertising accounts across Univision's linear broadcast and cable networks, building strong relationships with agency partners to support client retention and revenue growth.
Coordinated campaign fulfillment and stewardship, ensuring advertiser commitments, promotional assets, and delivery requirements were executed accurately and on schedule.
Partnered with Sales, Marketing, and Traffic teams to oversee campaign execution, resolve client needs, and deliver a seamless advertising experience across multiple media properties.
EDUCATION
COOP, Digital Marketing Apprentice Program
New York, NY, June 2021
CUNY City College, B.A. Advertising & Public Relations
New York, NY, June 2017
SKILLS
Language: Fluent in Spanish, Native Speaker & Business Proficiency
Project Management & Creative Tools: Proficient in Monday.com, Trello and Asana
Sports: Excellent knowledge of soccer governing bodies – FIFA, UEFA, Concacaf, Conmebol, US Soccer, and MLS
Other: Proficient in MS Office & Google Apps