Led club kit-launches and brand collaborations for New York City FC for three MLS Seasons (2022 - 2025).

Drove standout partnerships including OnlyNY and NYC Parks Department (2023), the inaugural brand identity refresh capsule with Live Breathe Futbol (2024), and the first-ever Borough Night collection with OnlyNY (2025).

Also spearheaded the historic New York Yankees x New York City FC crossover (2025), marking a first-of-its-kind collaboration between the two brands.