Led and streamlined creative workflows for Inter Miami CF’s Brand Marketing team, ensuring campaigns were executed efficiently and on-brand.

Collaborated with Creative and Digital teams on strategic campaign development, including the MLS Regular Season, Leagues Cup, MLS Cup Playoffs, Dreams Cup, Licensing & Merchandising Projects, and Champions Tour.

Collaborated with Creative, Digital, and Special Events teams on strategic campaign development for non-Inter Miami CF events and venue design for Inter Miami CF’s new home: Nu Stadium.

Led cross-functional development and launch of Inter Miami CF’s The “OG” - Original Grass Memorabilia Collection.

The collection transformed authentic pitch material into a premium fan product celebrating defining moments in club history, including the arrival of Leo Messi in 2023 and the club’s first league title in 2025.

Led club kit-launches and brand collaborations for New York City FC for three MLS Seasons (2022 - 2025).

Drove standout partnerships including OnlyNY and NYC Parks Department (2023), the inaugural brand identity refresh capsule with Live Breathe Futbol (2024), and the first-ever Borough Night collection with OnlyNY (2025).

Also spearheaded the historic New York Yankees x New York City FC crossover (2025), marking a first-of-its-kind collaboration between the two brands.

Coordinated with MLS stakeholders and Man City’s Retail and team to develop a Limited-Edition Manchester City x New York City FC cobranded scarf for the 2024 Summer Tour match at Yankee Stadium.

Served as the primary liaison between Manchester City and Saturday’s Football, facilitating a Trophy Tour stop at the NYC shop and producing a content piece featuring club legend Shaun Wright-Phillips.

Cultivated a partnership between Legends Hospitality and Stichd to secure a consignment deal, introducing New York City FC merchandise to the Manchester City NYC Pop-up at Rockefeller Center.

Led the development of a Limited-Edition New York City FC v Inter Miami merch line commemorating Lionel Messi’s historic first visit to Yankee Stadium in September 2024.

Collaborated with the club’s Creative Director to design the Noche Latina digital aesthetic and conceptualized the Limited-Edition number sets worn by the first team during the 2023 and 2024 seasons.

Partnered with Cuban-Dominican multidisciplinary artist Destiny Santana, Major League Soccer, and AT&T to execute the Revive tu Cancha initiative at J.H.S. 218 in East New York, Brooklyn.

This program revitalizes multi-purpose courts and pitches in underserved communities across North America, fostering unity and connection through a shared passion for sports

RAV is a Brand Marketer and Creative Strategist with over six years of experience across sports marketing, consumer products & licensing, and Spanish-language media. His professional journey includes four years working with MLS clubs in dynamic markets like New York City and Miami, developing campaigns that connect brands with passionate sports audiences.

With a background that spans strategy, production, copywriting, and design, RAV brings a well-rounded understanding of the creative process - focusing on turning strong ideas into thoughtful execution that drives engagement, builds brand equity, and delivers measurable results.

Outside of work, you’ll find him soaking up the sun at the beach, jammin’ to everything from Reggaeton and Salsa Brava to Boleros and Bachata, or savoring an early Sunday cafecito while watching F1.

email: raverdesoto@gmail.com