Responsible for overseeing all club retail product launches since the start of the 2023 MLS Season - successfully working collaboratively with cross-functional departments, including graphic design, digital content, live events, and public relations, to optimize workflow and achieve club milestones.
Responsible for leading all club brand collaborations - including a first-of-its-kind partnership between New York City FC, OnlyNY, and the NYC Parks Department - as well as the the first-ever New York City FC Capsule Collection featuring the club’s new team crest and brand identity in collaboration with Live Breathe Futbol.
Served as the primary contact between Manchester City and Saturday’s Football to help bring the one of the Trophy Tour’s stops to the NYC shop for the creation of a content piece with club legend Shaun Wright-Phillips.
Additionally, led communication with stakeholders across the League (MLS) and City’s Retail team to help bring a Limited-Edition Manchester City x New York City FC cobranded scarf to life in celebration of their 2024 Summer Tour match at Yankee Stadium.
Fostered the collaboration between Legends Hospitality and Stichd (Retail Operators) to bring a consignment deal forward that would bring New York City FC product to the Manchester City NYC Pop-up at Rockefeller Center.
Conceptualized and translated Spanish-language copy for paid social campaigns and matchday promos, maintaining the brand's voice and delivering key messages aligned with club goals.
Responsible leading the creation of a Limited-Edition New York City FC v Inter Miami line of products and merchandise that commemorated Lionel Messi’s first-ever visit to the iconic Yankee Stadium, in September of 2024.
Worked alongside the club’s Creative Director on the design of the team’s Noche Latina digital look-and-feel and conceptualized the design for the Limited-Edition Number Sets worn on the pitch by the first team during the 2023 and 2024 Seasons.
Partnered with Cuban-Dominican Multidisciplinary-Artist Destiny Santana, Major League Soccer, and AT&T to bring the Revive tu Cancha initiative project to J.H.S. 218 in East New York, Brooklyn.
The Revive tu Cancha initiative focuses on rehabilitating and painting multi-purpose courts and pitches in at-risk communities across across North America.
With this program, AT&T and MLS strive to bring together community members at both physical and personal levels, united by a passion for sports.
Ricardo Andrés is a Creative Strategist with 5+ years of integrated marketing experience, including sports marketing and Spanish-language media.
A true lover of sports and all-things Hispanic culture, who possesses a strong understanding of the creative process, including design, production, and copywriting.
Outside of work he enjoys jammin' to Reggaeton, Salsa Brava, Bachata, and Boleros while cleaning the house on the weekends. Fútbol is his religion, and he lives for an early Sunday morning with cafecito and Formula 1.
email: raverdesoto@gmail.com
