Led club retail product launches since the 2023 MLS Season, collaborating with graphic design, digital content, live events, and public relations teams to streamline workflows and achieve key club milestones.

Directed all club brand collaborations, including a groundbreaking partnership between New York City FC, OnlyNY, and the NYC Parks Department, as well as the inaugural New York City FC Capsule Collection showcasing the club’s new team crest and brand identity in collaboration with Live Breathe Futbol.

Acted as the primary liaison between Manchester City and Saturday’s Football, facilitating a Trophy Tour stop at the NYC shop and producing a content piece featuring club legend Shaun Wright-Phillips.

Coordinated with MLS stakeholders and City’s Retail team to develop a Limited-Edition Manchester City x New York City FC cobranded scarf for the 2024 Summer Tour match at Yankee Stadium.

Cultivated a partnership between Legends Hospitality and Stichd to secure a consignment deal, introducing New York City FC merchandise to the Manchester City NYC Pop-up at Rockefeller Center.

Developed and translated Spanish-language copy for paid social campaigns and matchday promotions, ensuring brand consistency and effectively communicating key messages aligned with club objectives

Led the development of a Limited-Edition New York City FC v Inter Miami merch line commemorating Lionel Messi’s historic first visit to Yankee Stadium in September 2024.

Collaborated with the club’s Creative Director to design the Noche Latina digital aesthetic and conceptualized the Limited-Edition number sets worn by the first team during the 2023 and 2024 seasons.

Partnered with Cuban-Dominican multidisciplinary artist Destiny Santana, Major League Soccer, and AT&T to execute the Revive tu Cancha initiative at J.H.S. 218 in East New York, Brooklyn.

This program revitalizes multi-purpose courts and pitches in underserved communities across North America, fostering unity and connection through a shared passion for sports

Ricardo Andrés is a seasoned Creative Strategist with over five years of experience in marketing, specializing in sports marketing, project management, and Spanish-language media.

He brings a deep passion for the sports industry and a profound appreciation for Hispanic and Latin culture. Ricardo Andrés has a strong command of the creative process, encompassing production, copywriting, and design which he leverages to deliver impactful and innovative strategies.

In his personal time, Ricardo enjoys immersing himself in music, from Reggaeton and Salsa Brava to Bachata and Boleros. He finds joy in early Sunday mornings spent with a cup of cafecito, watching Formula 1, and cherishing his love for fútbol.

email: raverdesoto@gmail.com