Contact: raverdesoto@gmail.com
LinkedIn: linkedin.com/in/ricardoandresnyc
HIGHLIGHTS OF QUALIFICATIONS
Creative Strategist with 5+ years of integrated marketing experience, including sports marketing and Spanish-language media
Expert knowledge of annual consumer products and brand planning in major media & sports markets
Strong understanding of the creative process, including design, production, and copywriting
PROFESSIONAL EXPERIENCE
New York City FC | Interim Head of Retail, Integrated Marketing
New York, NY, September 2022 - Present
Manage retail operations including; Kit launches, collaborations and tentpole events, resulting in $1.5M in net sales YOY
Oversee market data analysis to develop sales strategies by understanding consumer behavior and trends in the marketplace; leading to a 20% increase in the club's unique engaged fans in 2024
Foster collaboration with cross-functional departments, including graphic design, digital content, live events, and public relations, to optimize workflow and achieve club milestones, resulting in a 40% increase in brand awareness YOY
Support the development of creative briefs and brainstorming sessions to produce innovative campaigns that differentiate the brand in the marketplace, including a content creator partnership with over 2M impressions across social channels
Viant Technology | Associate, Programmatic
New York, NY, June 2022 - September 2022
Supported the Programmatic Account Strategy team with existing business, driving client satisfaction, revenue, and profit
Assisted sellers with drafting and executing customer requests for proposals, pricing guidelines, and presentations
Monitored campaign performance to ensure client KPI’s were met and budgets were delivered in full
Paramount+ | Coordinator, Marketing and Partnerships (CBS Sports)
New York, NY, July 2021 - May 2022
Assisted in the creation and execution of DTC marketing campaigns to increase cross-platform brand awareness
Managed the project backlog and content calendar and for all CBS Sports properties, SVOD, AVOD, and linear
Led the deployment of the weekly “CBS Sports This Week” Email Newsletter, sent to over 200K subscribers
Streamlined agendas, presentations, and recaps across internal leadership teams and partners from outside organizations
TelevisaUnivision | Bilingual (Spanish) Copywriter, Freelance
New York, NY, March 2021 - July 2021
Led concept ideation for the Network Audio division, consisting of terrestrial radio, digital and podcast platforms
Wrote Spanish-language custom branded audio content for ad campaigns in client’s distinct brand tone and voice while delivering key messages based on the marketing plan and brief
TelevisaUnivision | Coordinator, Advertising Sales
New York, NY, April 2019 - May 2020
Built and maintained relationships with ad agency counterparts to retain and maximize sales across Univision properties
Fulfilled advertiser allocation requests and ensured stewardship delivery in accordance to deal guarantees
Managed 20+ accounts across Univision's linear broadcast and cable networks
Worked closely with Senior Sales and Marketing Management to oversee promotional assets
EDUCATION
COOP, Digital Marketing Apprentice Program
New York, NY, June 2021
CUNY City College, B.A. Advertising & Public Relations
New York, NY, June 2017
SKILLS
Language: Fluent in Spanish, Native Speaker & Business Proficiency
Project Management & Creative Tools: Proficient in Trello and Asana
Sports: Excellent knowledge of soccer governing bodies – FIFA, UEFA, Concacaf, Conmebol, US Soccer, and MLS
Other: Proficient in MS Office & Google Apps