Oversaw all brand collaborations for New York City FC for three MLS Seasons (2022 - 2025).

Including partnerships with OnlyNY and the NYC Parks Department in 2023, the inaugural Capsule Collection showcasing the club’s new team crest and brand identity in collaboration with Live Breathe Futbol in 2024, and the first-ever Borough Night Capsule Collection in a historic third partnership with OnlyNY in 2025.